Analytics Audit Engine
Don't report on data you can't trust.
Lumnio runs a real browser against your live site, intercepts every dataLayer event, and cross-checks it against your GTM container — surfacing every gap your dashboards will never show you.
100% read-only · Never modifies your GTM or GA4 · No card required
Process
Three steps to clean data
No manual configuration. No browser extensions. Point Lumnio at a URL and get a complete audit in minutes.
Connect
Authorise your Google account via OAuth for instant, read-only access to your GA4 properties and GTM containers. Or use a service account. Both methods are encrypted at rest.
Scan
Our headless browser navigates your live site, simulates real user clicks, expands menus and modals, and intercepts every dataLayer.push() event — exactly as a real visitor triggers them.
Report
Receive a boardroom-ready executive report, an interactive findings dashboard, annotated screenshots with visual overlays, and copy-paste developer fix scripts — all in one run.
What you can run
Three audits, one engine
Run any one on its own, or all three — each produces its own standalone, downloadable report.

Site & dataLayer
A real browser crawls your live pages, simulates clicks, and intercepts every dataLayer.push() — proving which interactions actually fire tracking, with the raw payload kept as evidence.

GA4 configuration
Audits property settings, key events, data retention, attribution and the revenue loop — conversion value, Google Ads import and reporting identity — against best practice.
GA4 audit
GTM container
Reconciles tags, triggers and variables — Conversion Linker, Enhanced Conversions, consent mode and marketing pixels — so your ad spend optimises on complete data.
GTM auditDeliverables
Three outputs, one audit
Every scan produces artefacts for every stakeholder — from board presentations to developer tickets.
Executive Report
A structured boardroom brief with severity scoring, business impact statements, and ROI justification for each recommended fix.
- Severity-ranked findings
- Business impact framing
- Visual annotated screenshots
Audit Dashboard
An interactive HTML dashboard with filterable findings by severity, tag type, and page — linking each issue back to the exact GTM trigger or GA4 configuration.
- Filter by severity & page
- Tag-by-tag reconciliation
- dataLayer event log
Developer Fix Scripts
Pre-generated dataLayer.push() snippets and GTM custom event implementations that a developer can drop in without needing to understand the full audit context.
- Copy-paste GTM snippets
- Custom event schemas
- Variable mapping corrections
Pricing
Simple, transparent pricing
Five free scans, no card required. For ongoing access, talk to us.
Free Trial
Try Lumnio
Five complete audits — no commitment, no card.
- Full single-page website audit
- Complete GTM container analysis
- Executive report & dashboard
- Developer fix scripts included
Enterprise & Teams
Custom Access
Ongoing monitoring, site-wide crawls, team seats, and dedicated support.
- Unlimited site audits
- Staging & authenticated environments
- Team seats & shared history
- Priority support & SLA
Payments secured by Stripe · Read-only access only · Cancel any time
Common questions
Quick answers
analytics.readonly, tagmanager.readonly). We cannot and do not write, modify, or publish anything to your GTM container or GA4 configuration. Your production setup remains completely untouched.
Your first audit is free.
No credit card. No setup. Just a URL and two minutes.